marketing

On being good at sales

I am a fierce fan of my stuff. It’s not for everyone, but it’s for more than might initially see themselves buying it.

First look at Business Class Tarot!

COMING FALL 2018 Are you a business person, entrepreneur, or maker? Do you work where product meets brand? Where data and money become one? BUSINESS CLASS TAROT™ See the Present — Change the Future Tarot cards have centuries of wisdom about human nature and power …

Hello Connecticon 2017 – and thanks!

Tonight I fly north to Hartford, CT, to join the Bard’s Tower booth opening Friday at Connecticon. It’s the first of three cons I’m doing in July at Bard’s Tower, with other fantastic writers. Cons are intense, by design, and they’re also long days standing …

New Demon trading cards!

As a promotion on social media for The Demon in Business Class, I created a virtual trading card deck. For cons, I printed card versions of the nine character pictures. They were done as a last-minute inspiration, made by shoving the cards’ original Instagram proportions …

Hello CapClave – Trading cards now REAL!

I’m paneling and reading starting today at CapClave in Rockville MD. It’s a very different kind of personal appearance than my work at convention booths, with panel discussions of literary topics, and a half-hour Saturday morning to read my work. In celebration, my social media …

Thanks, Cincinnati! – my successful advance release

My debut selling advance proof copies of The Demon in Business Class at the Cincinnati Comic Expo was a smashing success – I completely sold out! It was great to be part of the WordFire Press booth and have their amazing support. My posters and banner …

Fun with marketing – book teaser trading cards

The image-driven firehose that is social media challenges the modern writer. I see some managing to do clever things with it, releasing aphorisms and motivational notes, and others just stupefied. Count me more often among the latter. Not long ago, writer, blogger and ace self-marketer …

Fun with marketing – my convention banner

I am so pleased to show off my first major marketing tool since the book got its cover – my banner for convention booths and signing tables. Artist Andrea Klores created a fantastic twilit look that complements the book’s edginess and theme. See it below in …

My first interview!

I got to talk about my upcoming novel The Demon in Business Class with the great guys at B&M Baked Podcast. We discuss the story, the background, the editing process, support from other writers, and even the convention-sales business model. My five-minute interview starts at timecode 30:21 – …

Make time for new work

My main creative work since my book contract has either been editing my manuscript or developing my (approach to) social media. By any commercial measure, that’s what I should have done. Polishing and sharing best honors my creative expression. One has creative intention too, and …