Anthony Dobranski Online

Tag: book marketing

  • On being good at sales

    I am a fierce fan of my stuff. It’s not for everyone, but it’s for more than might initially see themselves buying it.

  • New Demon trading cards!

    New Demon trading cards!

    As a promotion on social media for The Demon in Business Class, I created a virtual trading card deck. For cons, I printed card versions of the nine character pictures. They were done as a last-minute inspiration, made by shoving the cards’ original Instagram proportions into a business card template on Moo.com, the excellent online…

  • Fun with marketing – book teaser trading cards

    The image-driven firehose that is social media challenges the modern writer. I see some managing to do clever things with it, releasing aphorisms and motivational notes, and others just stupefied. Count me more often among the latter. Not long ago, writer, blogger and ace self-marketer Shannon A Thompson  posted about her book teasers, single-image character…

  • Fun with marketing – my convention banner

    I am so pleased to show off my first major marketing tool since the book got its cover – my banner for convention booths and signing tables. Artist Andrea Klores created a fantastic twilit look that complements the book’s edginess and theme. See it below in detail, and the final product at the end of this…

  • My book has a cover!

    I’m so excited to share my novel’s cover! Created by Duong Covers, it captures my old-meets-new theme in spectacular fashion. Speaking professionally, it’s also fantastic. In case you wondered why titles are getting so BIG on book covers lately, thank online bookstores and their 100ish-pixel-wide icons. Here, not only the title but the central art…

  • Books at AwesomeCon need flair

    AwesomeCon‘s sales and promotional floor is so big that guides and maps never refer to it as a unit bound by walls, only to its subsections. All of it is dense with visual stimulus and novelty. Vendors sell comics, books, movies, posters, toys, models, clothing and accessories, even niche products like leather bondage wear or rings…

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